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Signature Worx Grand Re-Opening

The most important thing I teach my clients is that image is everything. It really doesn’t matter if we’re talking about your personal image or your business image, but for the purposes of this blog post, we’re referring to your business image – your brand.…


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Do your customers like you?

Did you watch the Heroes vs. Villains Survivor finale last weekend? If you didn’t, stop reading now then come back when you do watch it cause there’s a spoiler coming up. People are saying that this year’s season was the best ever. I might have…


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Branding lessons from a 5-year-old

As a mother to two little girls, ages 5 and 13 months, I am simply amazed every single day by what they know, what they learn, and how their personalities progress. It’s like getting a surprise everyday…whether it’s something good or bad. Just over the…


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In content delivery be the tortoise, not the hare.

Welcome to the last installment in a three-part blog series about how to ensure you’re reaching all members of your target audience, taking their content processing preferences into consideration. (Click here for the first installment and here for the second.) Last Thursday I gave you…


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Diversifying the Content you Create

On Tuesday we talked about the importance of keeping the content processing preference of your target audience in mind and how, for example, you are essentially blocking out those who don’t like ezines when that’s the only type of marketing you do. (Catch up by…


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Are you ignoring a large segment of your target audience?

Ever heard the phrase: “to each his own?” Well if so you should keep it in mind when working on your marketing and content creation strategies. Too often, business owners stick to what they know…what they’re comfortable with…without ever taking a minute to think about…


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Creative Spotlight: UnModern Mom

Jaime Mann has been a client, a colleague and a friend of mine basically from the moment we met (even though it was virtual!). I’ve done so many different branding exercises with Jaime that we’re at the point where she barely gives me any design…


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Freebie Friday: Vector Backgrounds, Patterns, and Florals

I’ve been tackling complicated/deep issues here at In the Worx for the past couple of weeks so I’m going to lighten up a little and share some fun freebies with you today! Free Vector Art Blue Wind vector background Grunge Vector on Vecteezy Seamless Pattern…


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More tips for hardening your WordPress site

If you’ve been following along, you’ve learned a thing or two over the past week and a half about securing your WordPress site by changing your username and password, installing some plugins and backing up your database. It’s not rocket science, really, it’s just something…



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