SEARCH ENGINE OPTIMIZATION is the process of altering the code of your website to positively effect your search engine rankings with Google, Yahoo, MSN, AOL, Ask, etc. Each search engine has their own ranking algorithms which determine where you site is placed compared to those of your competitors.

What does this mean? If you don't show up on page one or in the first 10 search results on the major search engines then you are practically invisible on the Internet. There are well over one billion websites on the Internet, with an excess of 313 BILLION web pages.

What good is your website if no one knows it exists? How are you going to stand out from the crowd? You must implement an effective Search Engine Optimization strategy - and that's where we can help.

Search Engine Optimization Steps

Keyword Research
We analyze your site to determine which keywords are important to your success. We also analyze how real searchers search for the products and services that you offer. We then finalize a list of target keywords.

Search Engine Submission
Many SEO companies will submit your website to search engines by pushing a button and blasting your website to thousands of search engines (which no one has ever heard of, and even fewer use). This sloppy approach does not increase your web traffic, it doesn't improve your search rankings, and often results in penalizing your site. Our services are different. We optimize your site as if it was our own.

Instead of being careless with your site, we place links strategically over the Internet, where we know the major search engines will find them.

Once these links are found, the search engines WILL follow them to your site. Search engines prefer to find and index sites on their own, rather than receiving auto-submissions. Once they find your site, they will index it.

Through this organic approach to search engine submission, your site will be indexed by all the major search engines.

Code Optimization
We optimize the code of your site, based on the target keyword list, your target audience, and any specific geo-targeted terms.

SEO Monthly Maintenance
It is not enough in today's competitive search environment to initially optimize your site and cross your fingers. Our SEO Monthly Maintenance service includes adjusting the code of your site to provide search engines with new content to index. We also closely monitor your results via our Search Performance Reports. We also create additional links to your website.

Search Performance Reports
As part of our SEO Monthly Maintenance plans, we provide you with bi-weekly search performance reports. These reports are configured to track your website's current rankings on Google, Yahoo, and MSN for your list of target keywords. We can also track other search engines, such as AOL, Ask, etc.

The list of keywords which we monitor are agreed upon at the commencement of an SEO project by the client. We establish the list of keywords by first analyzing your website, and then analyzing how real searchers search for the products and services which you provide.

These reports are posted online for your review. They provide the search analytics you need in order to track your search engine visibility.