Focus your visitors’ attention
There are lots of reasons why you might want a special landing page created separate and apart from your main website.
Maybe you want to get some SEO mileage from a super-awesome-keyword-rich domain name. Or maybe you want a special page to offer an ebook or newsletter – a great idea because it allows the copy to be focused on one end goal and makes it easier for your visitors to take the action you want them to take!
Landing pages (or squeeze pages as they’re sometimes referred as) are relatively inexpensive to set up and can be very effective in growing your list which ultimately puts more money in your pocket. Who doesn’t want that?
