In content delivery be the tortoise, not the hare.

Welcome to the last installment in a three-part blog series about how to ensure you’re reaching all members of your target audience, taking their content processing preferences into consideration. (Click here for the first installment and here for the second.)

Last Thursday I gave you some ideas of ways you can diversify the content you create for your business, in an effort to reach more members of your target audience and today I have some more suggestions for you.

To say that your business should encompass ALL of the above and suggestions I offered last week  might be a stretch…or is it? You’re not expected to create all of these forms of distribution in a day…a week…or even a month. Can it be done? Sure, but it isn’t necessary. Remember the Tortoise & the Hare? Slow and steady wins the race, and if you can begin incorporating just one new form of content distribution each month, or every other month, then you have a powerful, viral mechanism to grow your business, increase your subscribers, and build a following.

Start spreadin’ the news (better)

Newsletters are one of the most popular marketing tools used to market small businesses today. Whether you’re sending a printed newsletter via snail mail or an electronic newsletter via email, it’s a win-win for everyone. For the subscriber, they benefit from receiving up-to-date information about your business; helpful articles, promotions and giveaways. For your small business, this is your opportunity to stay in touch with your audience. The beauty of the whole thing is, they’ve given you their permission to market to them!

In this post, we’re gonna focus on electronic newsletters, also known as the sophisticated and sleek-sounding “eZine” or the regular old email newsletter.

An eZine is a really great tool for many reasons:

  1. It’s cheap. No commercial printing with a hefty price tag involved.
  2. You can send one out almost instantly. You don’t have to wait 7-10 days for it to be printed, then another 3 days to prepare the mailing, then another 7-10 days for the recipient to receive it via snail mail depending on whether you mailed it 1st class or bulk mail, and again, no postage required.
  3. It works. It’s the ideal opportunity to keep in touch, gain feedback from your subscribers, customers, and potential customers, and to gain new subscribers…a new audience for your business.

Now just hold on a second. Before you decide to jump on the newsletter bandwagon, there are a few crucial elements to consider. Even if you already have a newsletter, you should be following these tips so consider this a refresher and if you’re not doing the following, then make it a point to rework your publication so your readers get the most value.

Tips to be the best you can be-Zine:

Last but not least, you need a good distribution company to deliver your newsletter and so you can track your subscribers as well as who is opening what messages and clicking on what links.

We’ll talk about that in detail another time. Until then, I hope you’ll take what I’ve given you today and apply it in your own newslettering!

Ciao ‘til Thursday!

Be responsible – practice safe WordPress

A couple months ago, my life was swallowed up by hackers.

I was consumed by the meticulous clean-up of several hacked sites, all built on the WordPress platform, and incidentally, all of which are hosted by GoDaddy. Now, I won’t go into a tirade about GoDaddy because that is a blog post for another day and today’s post is the first in a series of how to secure your WordPress site or blog.

Before your eyes start to glaze over because you don’t want to deal with this type of thing or because you’re smarter than the rest of us and you think you already have it all under control, I’m telling you, you NEED to read this post. Don’t you want to know you did everything you could to prevent your site from being hacked? Cause take it from me…clean-up sucks.

Know how much time I spent cleaning up those hacked sites for new-to-me clients I mentioned earlier?

8-10 HOURS EACH! Imagine having to shell out that kind of moolah to pay someone like me, who works on an hourly basis, and who knows what they’re doing, to clean up your site after it’s been hacked. It’s much cheaper for you to read this post. But if you’re going to stop reading here, though, at the very least Bookmark this post or put my contact information in your address book because one day you are going to need it!

Secure your WordPress Administrative Login

Your login is as good a place as any to get started. If you’re still using that same old password you’ve been using since 1992 (you know who you are), or if you’re still using the standard ‘admin’ username and ‘password’ password, it’s time to wake up! You couldn’t possibly be more vulnerable.

Change your username and change your password to NON-dictionary words. Don’t use your blog’s name as your login either – it’s too easy for those Internet hackers who apparently have nothing better to do all day but to wreak havoc on us poor, unfortunate, unsuspecting souls.

Your password should be at least 8 characters including uppercase, lowercase, symbols, and numbers. I know, I know. How are you supposed to remember stuff like that? Simple. Get a password manager. I personally love RoboForm Pro and they even have Robo2Go if you bounce around from computer to computer. Or you can use an old-school notebook and write them down! P.S. You can download these programs directly by clicking these links: RoboForm or Robo2Go

A big problem with passwords is many people use the same one for all their five million online access accounts and that is bad (again, you know who you are). If someone hacks your computer and guesses your password, it’s their lucky day! You’ve just given them access to your entire life.

I know it’s hard to keep up with all those passwords for your five million accounts but you have to do this.

Remember, your password NEEDS to be 8-10 characters, contain letters AND numbers, and preferably at least one symbol such as ! & % @ $ or #. Remember to mix upper and lower case letters, too.

Check back next Tuesday and I’ll share my favorite WordPress Plugins to help keep your site as secure as possible. In the meantime, go change your login information. Please!

Ultimate Guide to Productivity: A Tip That Worx

I’ve been tagged! One of my very good and long-standing clients, Gillian Hood-Gabrielson of Healthier Outcomes, has tagged me once again. The last time she tagged me, I didn’t have a chance to participate because I was busy launching two new products: a resource site for the virtual assistance industry and a series of books I wrote with Jaime Lee Mann of Mann Made Time. As you can imagine, these projects took every spare second of my time, and then some. I didn’t want to miss out on this topic, although it is a little late. But better late than never, right?

The topic for this tag is favorite productivity tips, which was started by Ben Yoskovitz at the Instigator Blog. I have to admit that I haven’t been as productive as usual for the past few months, so this will be a hard one for me, especially after just returning from a much-needed vacation. I’m very good at helping my clients get organized and get things done, but lately I’ve had a harder time getting MY stuff done! My business has grown so much—and I’m certainly not complaining—but I often find it hard to keep up because I’ve taken on too much or overextended myself, even after adding several subcontractors to my team. For months I have been searching for that perfect system which will allow me to communicate with my team members and clients in a cohesive environment, and nothing seems to fit the bill. I am now testing yet another system and have high hopes that this will be THE ONE! Read more

Connie McVicker Nominated for the Janet Jordan Achievement Award

There is only one word to describe what I am felling right now…WOW! I was just notified that I have been nominated to receive the 2007 Janet Jordan Achievement Award presented by the Online International Virtual Assistant Convention (OIVAC). The award honors a newcomer Virtual Assistant who has been in business for less than 2 years and has reached a milestone in their short career in the industry. This milestone needs to be an accomplishment that has helped to boost their new business to an overwhelming success.

It is extremely humbling that my peers, people I work, collaborate, and share with every day, have nominated me for such an honor. It sincerely means a lot just to be nominated and I personally thank those, from the bottom of my heart, who took the time to submit a nomination for me.

Janet Jordan, who passed away in January 2006, was a recognized industry leader in the virtual assistance field. Mrs. Jordan’s virtual assisting career began in 1980, long before the term “Virtual Assistant” was coined. Along with running her private VA practices which included clients who spanned the globe, Mrs. Jordan also trained aspiring entrepreneurs to launch their own up-to-the-minute, compelling and relevant virtual assistant practices through Virtual Assistance U. Jordan created future leaders in the VA industry.

The OIVAC Judging Panel for the Janet Jordan Achievement Award consists of experienced Virtual Assistants from around the world. The winner will be honored during the International Virtual Assistants Day (IVAD) event which will be held online May 18th from 5:30 pm to 7:30 pm EST. The celebration coincides with a three-day Online International Virtual Assistants Convention (OIVAC) scheduled for May 17-19, 2007. Visit the OIVAC website for more information.

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