Creative Spotlight: Digital Paralegal Services

Cathy Ribble of Digital Paralegal Services contacted me back in June to help her get her new virtual paralegal business branding started. With over 15 years of experience as a legal professional, she was ready to venture out on her own to help attorneys cut costs for themselves and their clients. She wanted to open her virtual doors with everything in place from her logo down to her website.

With The Worx package from Signature Worx, she found just what she needed: a custom designed logo, business card, stationery package, brochure, and a snazzy new website she can maintain herself.

If you’re in the legal profession and in need of support, I highly recommend contacting Cathy. She specializes in paralegal services, legal secretarial services, and total attorney support. She is extremely knowledgeable and was a great pleasure to work with.

Here’s a little peak at her new business image:

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If you’re starting a new business, or just need a professional boost to your current business or product brand, then be sure to check out this month’s Signature Specials. Our Fall Branding Stimulus Package is sure to get the ball rolling that won’t cost you an arm and a leg! Go ahead and subscribe to our Signature Specials newsletter so you don’t miss out on future offerings. We won’t inundate your inbox as we only send it out once a month, with an occasional extra here and there.

September Signature Specials Newsletter

Fall Branding Stimulus Package

sept-promoDoes your business image need a boost? Whether you’re just starting out or have a couple of years under your belt, if you’re not happy with your overall branding or never got one to begin with, then now is the time get your game on for our Fall Branding Stimulus Package.

How do you benefit from our Fall Branding Stimulus Package? Besides getting a completely custom, made-for you, business brand from Signature Worx, you’ll get it at a super stellar and hugely discounted price. If only you could get a new personal identity for that! But we don’t offer that service so you’ll have to focus on your business for now!

We also have another special this month that comes just in time for the holidays.

View this month’s Signature Specials in it’s entirety HERE.

Why Your Marketing Efforts Are Failing

j0387302Have you ever heard the phrase, “It goes in one ear and out the other?” well, besides referring to my 4 year old daughter, I secretly think this of my clients or potential customers at times. In this case I’m referring to your marketing plan…you know that somewhat seemingly great plan you drafted when you first began your business. Or maybe you meant to or, as one client tells me, it’s all in her head. Well, in her head it will stay unless she actually puts the plan in writing and puts it in motion. (She’s heard this all before by the way)

So where is your marketing plan? There is no other way to say this, but marketing is constant. It is a process that never ends. It is not a one-time project. When you stop marketing, people WILL forget about you, or never know you exist. Keep your name and message in front of them and it doesn’t matter if you’ve done business with them before or not, the next time they are in need of your service or product, they will think of you first. Why? Because you’re consistent and have established a relationship with them. If they only hear from you once or twice a year, chances are you’re not going to hear from them.

One of the biggest mistakes a business can make is maintaining this mentality of only marketing when they need the business. Not only is this a very dangerous road to follow, but it is ineffective, time consuming, and this will not solve your problem. Sure it might get you one or two customers, but then there you are again a few months later wondering where you’re going to get your next client from to pay the bills.

If you’re like the client I mentioned earlier, then you might be thinking, “I don’t have the funds to market all the time.” I’m not sure why business owners discount marketing as a way to save money. I’m going to throw another well-known phrase at you now, “you have to spend money to make money.” Now where this phrase is somewhat true, it is not entirely accurate as I’m pretty sure it was coined before the Internet existed.

The fact is you can do a whole lot of marketing, direct or indirect, that costs you absolutely nothing, and almost all of them are using the Internet. A few examples are:

These are just a few ideas to get you going. If your marketing efforts are failing, then it’s time to reevaluate your methods. Of course there are plenty of ways to market using paid avenues. But that’s another post for another day and the point to this one is there are plenty of ways to market your business without paying a dime.

As a side note and to give you a perfect example using 2 of the above methods, I follow a local restaurant called Sal & Mookies on Twitter. A few weeks ago I saw a Twitter message from them – they were giving away 2 $100 gift cards to their restaurant. To enter all you had to do was to re-tweet their message using Twitter or leave a message on their FaceBook page. I of course sent a tweet out and then left a message on their FaceBook page…not expecting to win because I NEVER win anything. Guess what? I was one of the winners! Hubby and I loaded the girls up last weekend and headed over to Sal & Mookies for dinner. What they didn’t know was that we have never been to Sal & Mookies prior to this visit and all because I won a gift card. We’ve heard of them of course, we see their name all over town…they’re kind of famous around here, but we had just never been in all our years here. The point to all of this is that they will have a customer for life. Not because we won a gift card, but because they got us into their establishment, we had fantastic service, and the food was OMG good!

So be creative and don’t drop the ball on your marketing plan. Oh, and if you don’t have one, then now’s the time to draft one out and start implementing it immediately. You don’t have to do everything at once. Start small and work your way up to bigger things.

Early Labor Day Sale on Online Printing

sale_stickerThis week only, get $10 off any order of $50 or more by using coupon code: LD10P from one of our preferred online printers during their early Labor Day Sale. They offer premium quality printing on business cards, postcards, brochures, letterhead, and more. Offer expires September 7th.

Of course if you need someone to design your marketing materials, we recommend Signature Worx! ;)