Amazon Offers Sanity to Parents

Posted on November 12, 2008 
Filed Under Customer Service, Our Favorite Products

As the holidays approach and we being to purchase all those cute little toys for our children, so begins the frustration as well. If you’re a parent, I know you know what I mean.

There you are sitting with your family around the Christmas tree on Christmas morning. You children begin to open their presents one by one…while you have an arsenal of hand tools within reach so you can spend the next 30 minutes disassembling the box, the hard plastic clamshell casings, plastic bindings and wire ties…just so your little one can actually begin playing with their new toy. In fact, after about the third one, you may even begin to experience wrap rage, a dangerous heightened level of anger, frustration and violence resulting from the inability to open hard-to-remove packaging according to  Wikipedia. Seriously, you can’t make this stuff up people! I have personally experienced wrap rage over the past three years of my daughter’s life.

Enter Amazon and its amazing Frustration-Free Packaging efforts. This is seriously, in my opinion, the best thing since sliced bread. Not only is the frustration-free packaging recyclable, but it was designed to be opened without scissors, a knife, a box cutter, or even a jackhammer. And of course it won’t damage your product or, in some cases, won’t send you to the emergency room with cuts, bruises, sprains or other bodily injuries. Merry Christmas to all!

So kudos to Amazon for recognizing this parental problem and doing something that actually makes a difference. I for one would welcome frustration-free packaging into my home any day and hope to see more of this in the future.

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