Choosing the Right Colors for your Logo

As you delve into a new business idea, whether it’s a new product or a new business altogether, there is one thing that always follows: a new logo. A logo is the first item of business — the most important item — because it begins the branding process for said business or product. For some people, conceptualizing the logo isn’t hard. They have a vision of what they want, but choosing the colors for a logo can sometimes be difficult. So how do you decide what colors to use? Do you choose randomly by looking at a Crayola box or whipping out a color wheel? Or maybe you choose colors just because you like them. You might be thinking, “What do the colors I choose have to do with anything? It’s just a logo.” If this is your mentality and you’re not giving any consideration to the preferences of your target audience, you might be losing business already.

Choosing your logo colors isn’t just about picking colors out of a hat; it is about strategy and branding. Colors set the mood and tone for your business or product and everything that comes after: your marketing materials, your business stationery, your website, etc.

Colors are not just a combination of blue, red, yellow, and black; they represent a form of non-verbal communication to your target audience. Each color has symbolism and meaning, and our minds associate certain colors with specific meanings, even if we don’t realize it. Colors can create physical, emotional, and cultural reactions, so understanding the meaning and relationship of colors helps you (or your logo designer) determine the best choices for your business and target audience.

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Free Marketing – The Signature Line

If you’re not taking advantage of using a signature line in all your electronic correspondence, then you could be doing a disservice to your business. Maybe you think a signature line is not that important or that the people you email already know you, so why would you tell them what they already know? The truth is, you could be missing out on business opportunities by not promoting your products, services, or events.

How many email messages do you send out every day? More than 10, 25, or maybe 50? You already have a very targeted audience, whether you are emailing customers, prospects, members, press, or employees – and it isn’t costing you a dime of your marketing budget. Also consider this: people forward email messages to others all the time, so your audience isn’t limited to those whom you send emails. It has now been released to more people who may not even know you…yet!

I have personally had inquiries from people I emailed for technical support or with general questions about their product or service because they saw my signature line and either visited my Web site or wanted to know more about Virtual Assistance and how I could help them. Read more