As a new business owner, one of the most important things, if not THE most important thing, you will do is design and create your logo. Your logo will be used on everything including letterhead, business cards, brochures, invoices, forms, website, and much more.It is important that you create your logo properly from the start. […]

So you’re starting a business or launching a new product and now you are ready to create your logo. If you are not a graphic designer, then you may have considered using one of the do-it-yourself logo factories on-line. I discuss in another article what you need to create a quality logo, but this article […]

Promotional products are used every day, often several times a day. They are looked at, written with, put on and involved in a whole list of other basic activities that allow for multiple direct or subliminal impressions of the imprinted ad messages.
By taking the general cost of a product (exact cost can vary because of […]

Commonly known as the number-one vehicle for carrying an advertising message, promotional products actually offer more of a response mechanism than other standard media. Not all companies track their results, but some do.

Using imprinted products such as gloves, caps, keytags, etc., as a way of promoting its “Call Before You Dig” seminars on maintaining safe […]

Motivation/Incentives
Imprinted products are often used to motivate sales teams toward more sales, production workers toward greater efficiency, credit departments toward more collections, etc. But they can also be used as incentives to get store managers to give you better shelf space for your products, dealers to load up on your product so they actually have […]

Successful marketing and other communications campaigns that use promotional products don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.
Promotional Products Association International recommends the following guidelines for creating effective campaigns:
1. Define a specific objective.
Whether the […]