Ever heard the expression, the cobbler’s children have no shoes? Well the same holds true for web designers…at least this web designer. I mean, my children have shoes – that was a metaphor in case you didn’t catch that. But after rebranding late last year, I had planned a big website launch of the new Signature Worx. Well like many business owners, there just always seems to be something (or someone) more important or more critical than working on your own stuff. For me, it’s been my lovely loyal clients, my precious (most of the time) children, major life altering happenings, and well, full world domination. Oh I have a husband too but he doesn’t create all that much work for me.
Anyway, if there’s one thing I’m not, it’s a quitter. It’s just not in my nature. And if there are any lessons to be learned here, it’s that greatness mustn’t be rushed. The same holds true in all businesses. You cannot rush a brilliant concept, a new product development, or a big launch because it would likely be doomed to fail. And well, just as I’m no quitter, I also refuse to fail. It just really is not an option. So I chose to take my time and let my re-launch happen when it was supposed to instead of delivering something half-assed. (Yeah you guessed it, I don’t do that either.)
And to answer one question I seem to be asked a LOT:
“You’re always talking about how businesses should outsource what they don’t have time to do, so why aren’t you following your own advice?”
My answer to this is:
“There’s a difference between outsourcing your contact database, writing your website content, or formatting your ebook for distribution…unless this is actually your bread and butter. If I outsourced the design of my own website, what would that say about me and my abilities? It wouldn’t be real…it would be totally fake and a misrepresentation of me, my integrity, and my brand, right?”
So for all my loyal followers, clients, friends, and even family who are sick to death of hearing me say, “The launch is coming soon. No, really, really soon!” well, “soon” has finally arrived…4 months late, but as they say, “Better late than never!”
Behold…the NEW Signature Worx!
P.S. You’ll want to stick around and pay attention. I have super cool goodies coming your way and the first announcement will be this Wednesday. Don’t say I didn’t warn you!
