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Do your customers like you?

Did you watch the Heroes vs. Villains Survivor finale last weekend? If you didn’t, stop reading now then come back when you do watch it cause there’s a spoiler coming up.

People are saying that this year’s season was the best ever. I might have to agree, even though Colby didn’t win and how can you not love that smile?

Anyway. If you watched the finale, you know that Russell was sitting there thinking he had the whole thing in the bag. He brought Sandra and Pavarti to the finale with him (as if he really believed it was him that was in charge of the game) because he assumed he would have all of the jury’s votes because he was “obviously” the best player of the three.

What he didn’t take into account, however, was that nobody liked him. He screwed over every person on the jury and they hated him.

He really believed that the deceiving way he played the game would be rewarded. His strategy centered around lies and betrayal and not everyone respects that as much as he thought they would.

At the end, Sandra won. She always seemed to know what people were thinking. She knew where she stood and everyone else playing knew where Sandra stood. She outsmarted them all and she can be proud of the game she played.

That being said though, if I were on the jury (maybe someday), I would have voted for Parvati. Not only did she work her butt off during the entire game, but you can’t possibly discount the greatest move in Survivor history – giving not one, but two hidden immunity idols away to her fellow teammates during a tribal council to keep all the villains safe. It was simply brilliant.

Now where was I going with this again?

Oh yes.

Remember when I said how Russell assumed everyone would put his name down?

They didn’t. Not one single person thought he deserved their vote for one million dollars.

And what does this have to do with business?

Well. How many assumptions are you making today in your business? Is your process streamlined – as streamlined as it could possibly be? Are your clients’ needs being met? Are you meeting their expectations?

Do they like you?

How do you know? Unless you’ve asked them recently, that is. So have you?

If Russel had considered the fact that everyone on the jury could possibly hate him, he may have changed his strategy and who knows? He could have won.

I challenge you this week to implement a step in your process to ask your clients how they enjoyed their experience dealing with your company. You’ll learn ways to improve the way you do business and you might even get a client testimonial or two in the process!

I’ll be working on mine this summer while I’m in the process of doing a little business revamping…you heard it here first.



About Connie McVicker

Connie McVicker is a professional graphic designer specializing in web design, branding and Internet marketing and she is the proud owner of Signature Worx LLC. View all posts by Connie McVicker

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