I love it when clients seemingly come out of nowhere…or in this case just down the street. Probably 90% of my clients are referrals and repeat customers, certainly a great problem to have, but there’s just something about those that come out of the blue, found you on their own (good SEO), and picked you out of who knows how many others to do business with (likes my style).
So today’s Creative Spotlight is especially satisfying. A local attorney contacted me a few weeks ago because he needed a new logo…or should I say to start one? It isn’t that he hadn’t used a so called logo before, it just wasn’t built for him and his practice, and he had used several in the past. He had originally tried to get one of the local commercial printers to design one for him, but they just weren’t up for the task. And why would they be? They’re a printer, not in the business of branding. Sure they have people on staff to help clients do layouts and set up files, but that’s the extent of [most] their abilities.
After discussing his ideas and needs, which changed mid project, and several rounds of logo concepts, M. Devin Whitt PLLC, located in Ridgeland, MS, now has a new logo.
If you’re wondering about the lion, this was the one thing Devin never wavered about: he wanted a lion…a fierce lion to represent his practice. It was my job to make sure it wasn’t overpowering or too intense for his target market. After all, as a divorce, family law and criminal defense attorney, his job is to help people, but he wanted to communicate his personality and style in the courtroom.
Devin has since hired me to design his entire identity package so look for that update coming soon!
