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MAYDAY, MAYDAY, MAYDAY View Comments Read more »

MAYDAY, MAYDAY, MAYDAY

May 1st is May Day which has different meanings to different counties and cultures and has nothing to do with this post other than the name ties into my devious plan. It’s ok…keep reading. If you own a business, you know that running one is…


Happy Thanksgiving from Signature Worx View Comments Read more »

Happy Thanksgiving from Signature Worx

I don’t know about you but I’m planning to take a nice little break from work to celebrate Thanksgiving with my family. How do you show your clients that you’re thankful for their business? Do you send out holiday gifts? Do you offer frequent buyer…



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In content delivery be the tortoise, not the hare.

Welcome to the last installment in a three-part blog series about how to ensure you’re reaching all members of your target audience, taking their content processing preferences into consideration. (Click here for the first installment and here for the second.) Last Thursday I gave you…


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Diversifying the Content you Create

On Tuesday we talked about the importance of keeping the content processing preference of your target audience in mind and how, for example, you are essentially blocking out those who don’t like ezines when that’s the only type of marketing you do. (Catch up by…


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Are you ignoring a large segment of your target audience?

Ever heard the phrase: “to each his own?” Well if so you should keep it in mind when working on your marketing and content creation strategies. Too often, business owners stick to what they know…what they’re comfortable with…without ever taking a minute to think about…


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Start spreadin' the news (better)

Newsletters are one of the most popular marketing tools used to market small businesses today. Whether you’re sending a printed newsletter via snail mail or an electronic newsletter via email, it’s a win-win for everyone. For the subscriber, they benefit from receiving up-to-date information about…


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Try Before You Buy Promotional Products

Promotional products are a popular marketing tool for many businesses. I’m sure you have 1 or even 50 items lying around your desk, office, and home right now. From pens to mouse pads to notepads to drinkware to rulers to stress balls. So how many…


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Too Many Cooks Spoil the Broth

After doing some research and gathering referrals, you’ve finally decided on the expert you want to take over the design/web development/email campaigns/social media/SEO/marketing aspect of your business. Good call! But keep in mind why you did this in the first place. Most likely it’s because…


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Premium Business Cards – For Gratis

If you haven’t figured me out by now (not sure my husband has even after 18 years of marriage), at the very least you should know that I only use and associate myself with the best. The best quality, the best customer service, the best…


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