I don’t know about you but I’m planning to take a nice little break from work to celebrate Thanksgiving with my family. How do you show your clients that you’re thankful for their business? Do you send out holiday gifts? Do you offer frequent buyer…
Last week I let the cat out of the bag about one of the new services I’ll be offering in the near future: custom Facebook pages for businesses. I’ve been busy working on my very own Signature Worx rebranding and grand re-opening event but guess…
In keeping with my new business model, a new service I’ve added to the Signature Worx roster is custom Facebook pages for businesses. Having done quite a few of these already, I have to say this is one of my favorite things to do. Who…
The most important thing I teach my clients is that image is everything. It really doesn’t matter if we’re talking about your personal image or your business image, but for the purposes of this blog post, we’re referring to your business image – your brand.…
Did you watch the Heroes vs. Villains Survivor finale last weekend? If you didn’t, stop reading now then come back when you do watch it cause there’s a spoiler coming up. People are saying that this year’s season was the best ever. I might have…
As a mother to two little girls, ages 5 and 13 months, I am simply amazed every single day by what they know, what they learn, and how their personalities progress. It’s like getting a surprise everyday…whether it’s something good or bad. Just over the…
Welcome to the last installment in a three-part blog series about how to ensure you’re reaching all members of your target audience, taking their content processing preferences into consideration. (Click here for the first installment and here for the second.) Last Thursday I gave you…
On Tuesday we talked about the importance of keeping the content processing preference of your target audience in mind and how, for example, you are essentially blocking out those who don’t like ezines when that’s the only type of marketing you do. (Catch up by…
Ever heard the phrase: “to each his own?” Well if so you should keep it in mind when working on your marketing and content creation strategies. Too often, business owners stick to what they know…what they’re comfortable with…without ever taking a minute to think about…
Jaime Mann has been a client, a colleague and a friend of mine basically from the moment we met (even though it was virtual!). I’ve done so many different branding exercises with Jaime that we’re at the point where she barely gives me any design…