Ever heard the phrase: “to each his own?” Well if so you should keep it in mind when working on your marketing and content creation strategies. Too often, business owners stick to what they know…what they’re comfortable with…without ever taking a minute to think about whether or not that’s the same as what their audience wants.
Marketing is not a one-way street and your audience does not fit into a tiny little one-dimensional box. Each of your prospects has their own way of learning, sharing and listening. It’s up to you to make it easy for your customers and potential clients to access your information, act on it, and more importantly, share it.
All Marketing Is Not Created Equal
Creating various forms of content is imperative to your business, but distributing content to your audience from different directions gives you a better chance of standing out from the crowd.
All Prospects Are Not Created Equal
There’s another phrase that I KNOW you’ve heard: “You can’t please everyone.” Ok, now I know I’ve touted this before when it comes to business owners trying to please everyone by doing everything themselves…you just can’t. It’s impossible. Your efforts are best served by sticking to what you know and outsourcing what you don’t. Otherwise you’ll never be truly happy in your business and you most certainly will never get ahead.
But in this case, you can throw it out the window because you actually can please your entire audience. How? By making sure you cover all your content bases so they are working together…in tandem…for your business and your target market.
Make it EASY for your audience to:
- Find your information
- Read your information
- View your information
- Listen to your information, and
- Subscribe to your information
Because remember, your audience has its own preference of how to obtain that information.
20% of them might love reading electronic newsletters, 35% might go for RSS feeds, 10% might react to video, 25% may respond to social media connections, and so on and so forth.
If you’re only distributing an electronic newsletter once a month, where does that leave the rest of your audience?
On Thursday I’ll tell you about some forms of content you can create to connect and communicate with your audience. In the meantime, think about what you’re currently doing to market your business and how many different learning styles you might be catering to.
